Box Hill Visual Identity
Whitehorse City Council was looking for a new visual identity design for Box Hill, where it’s a significantly diverse and multicultural area, and the new visual identity should reflect that, as well as to be flexible to be fit for different purposes.
As a matter of the fact that the area hosts numerous types of events along with diverse audiences, a set of an interchangeable visual identity system is designed to reflect and communicate to different target audiences by changing the form and colours, yet remaining as recognisable single uniformed identity. It’s a visual identity system of three forms in one entity.
